Rebranding possibilities


Rebranding possibilities

The situation

Draper is an independent not-for-profit laboratory in applied research, engineering development, education, and technology transfer. It was Draper’s navigation systems, in fact, which brought us to the moon and back safely. Draper approached Tank with the challenge of rebranding and repositioning the organization. Tank provided Draper with a new identity, new visual and brand language, a new voice and tag line, ‘Engineering Possibilities,” as well a website/mobile experience that enables the brand to succinctly tell the Draper story in innovative ways.


Brand collateralBrand identityBrand positioningDesign systemsDevelopmentEmail/displayExperience designUI design & development

Brand positioning

Tank worked closely with Draper stakeholders. Embarking on a collaborative and relentless messaging exploration with the aim of codifying the Draper ideology and personality.