Healthcare

Branding a new day in value-based healthcare

Some of our best work has come in the evolving landscape of biotech, life science, and healthcare. With passion and precision, we blend branding strategy and digital expertise to craft stories that stir emotions and resonate deeply with our audience.

Our Holistic Vision

Our approach to branding digs below the surface. We encompass both the tangible and intangible—beautiful design and distinctive brand voice and ethos. We believe that a brand is more than a logo or a slogan; it’s a symphony of experiences that connect every interaction.

Prestigious Collaborations

We’ve worked with industry pioneers such as athenahealth, Zus Health, Goldfinch, Aetna, and CASMA, bringing about unique branding solution that resonated with diverse audiences while retaining the core essence of each brand. We’re passionate about maintaining a brand’s integrity while helping to foster sea changes in biotech, life science, and healthcare landscapes.

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Zus Health
A new brand and website for the healthcare inventor

Brand identity and design, Brand positioning and architecture, Brand and User experience research Experience design Design systems Content strategy and governance UI design and development Video

A new brand and website for the healthcare inventor

Brand identity and design, Brand positioning and architecture, Brand and User experience research Experience design Design systems Content strategy and governance UI design and development Video

Client
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Featured Services
Brand identity and design, Brand positioning and architecture, Brand and User experience research Experience design Design systems Content strategy and governance UI design and development Video
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Brand identity, Brand positioning, Brand research, Content strategy, Design systems, Experience design

Narratives That Echo

The worlds of biotech and life science can often feel enigmatic to the everyday person. But our collaboration with Zus Health stands as a testament to our talent for translating this complexity. Through our brand narrative, we’ve transformed intricate medical intricacies into engaging stories, drawing audiences into Zus Health’s revolutionary healthcare solutions.


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Buoy
Building a house of digital health brands
Building a house of digital health brands

Brand research, architecture and strategy, Naming, Brand identity and messaging

athenahealth
Revolutionizing healthcare: athenahealth's dynamic rebrand
Revolutionizing healthcare: athenahealth's dynamic rebrand

Brand positioning, Brand identity, Brand messaging, Campaigns, Design system

Client
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Brand research, architecture and strategy, Naming, Brand identity and messaging
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Brand architecture, Brand identity, Brand positioning, Brand research, Campaigns, Design systems, Naming, Social, Video
Featured Services
Brand positioning, Brand identity, Brand messaging, Campaigns, Design system
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Brand collateral, Brand identity, Brand positioning, Campaigns, Design systems, Social

Crafting Digital Masterpieces

In this digital epoch, a brand’s online presence is its heartbeat. Our expertise doesn’t just stop at painting the digital canvas. With our innovative design of the Goldfinch Bio project pipeline, we blended science with user experience, ensuring that each stage of the project was communicated visually with precision and clarity.

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Goldfinch Bio
Rebranding a biotech thought leader
Rebranding a biotech thought leader

Brand strategy, Visual design, Positioning, UX research, Experience design, Development

Aetna
When a rebrand needs a booster shot
When a rebrand needs a booster shot

Brand identity, Design systems, Experience design

Client
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Brand strategy, Visual design, Positioning, UX research, Experience design, Development
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Brand architecture, Brand positioning, Content strategy, Design systems, SEO/M, UI design & development
Featured Services
Brand identity, Design systems, Experience design
All Services
Brand collateral, Brand identity, Design systems, Experience design, UI design & development, User experience research

Strategy: Our Backbone

Beyond pixels and vectors, our strategic brand positioning sets us apart. We merge creativity with data, business goals with cultural paradigms, ensuring our clients are not only relevant today but trailblazers of tomorrow.

The Heart of Identity

We pride ourselves on developing distinct brand identities that resonate, like the visual identity we created for athenahealth. We didn’t just provide them with a logo, we brought them to life with a symbol that encapsulated their ethos and commitment to revolutionizing healthcare.

Our Unwavering Commitment

We measure ourselves not only by the quality of our work but in how we enhance brand value. In a realm where many simply follow the trend, we continuously challenge norms, pushing the boundaries to redefine, reconstruct and elevate branding conventions.

Please reach out to us with any Biotech & Healthcare related questions.

Our Oath to Authenticity

In an age of information overload, being genuine is our compass. Every brand story we weave is heartfelt, a pure reflection of a company’s vision and spirit. At Tank, we pride ourselves on our ability to get smart quickly, delving deep to understand your industry and your business, ensuring the authenticity of every narrative we craft.

Evolving and Adapting

The sectors we navigate—biotech, life science, and healthcare—are inherently dynamic, brimming with new discoveries and breakthroughs every day. Standing still is not an option. We are passionately proactive, always seeking to be a step ahead. Our eyes are focused on what’s next, anticipating emerging trends, technologies, and consumer behaviors. For example, Tank has embraced the Composable Web architecture for our clients. This modular approach to building websites with Jamstack technologies has particular relevance for biotech and healthcare organizations since its key benefits are web performance and security. Because each iteration of the site is saved, the technology can also simplify legal audits and reviews. You will always know what content was on your site at any time in the past. This forward-thinking approach empowers us to offer our clients solutions that aren’t just relevant for today, but are poised to make an impact tomorrow.

In Closing

Our contributions in biotech, life science, and healthcare epitomize the transformative nature of branding. As we move forward and constantly innovate, one thing remains true: we’re not merely shaping brands; we’re crafting deeper connections.