Building the technology brand behind the future of finance.
SoFi Tech Solutions
Building the technology brand behind the future of finance.
The situation
When Galileo became SoFi Tech Solutions, the opportunity was bigger than a new name. The brand needed a digital experience that could bring the equity of SoFi into a sophisticated B2B technology offering—without losing the authority Galileo had built with banks, fintechs and financial institutions. Tank created a new digital experience and scalable design system that connects SoFi Tech Solutions to the larger SoFi brand while giving it a distinct presence of its own.
Design systemsExperience designPrototyping
The idea
Expanding the SoFi universe.
When Galileo became SoFi Tech Solutions, the opportunity was to create more than a new digital expression. We needed to connect the credibility of an established financial technology platform with the equity and energy of the SoFi brand.
Rather than simply applying SoFi’s consumer identity to a B2B experience, we expanded its visual language—creating something distinctly SoFi, but purpose-built for the institutions and innovators shaping the future of finance.
The Design System
Built to connect. Designed to scale.
Inspired by the circular geometry of the SoFi identity, we created a flexible system of forms, imagery, typography, color and interface elements that could adapt across a complex digital ecosystem.
Circular forms become containers, connections and moments of interaction, bringing together people, products, data and technology. A modular component system provides consistency across the experience while giving the brand enough flexibility to continually evolve.
Solutions Experience
Making complexity feel simple.
SoFi Tech Solutions brings together a broad ecosystem of capabilities across payments, lending, risk, engagement and financial infrastructure. The experience needed to make those interconnected solutions easy to navigate and understand.
We created a clear, modular storytelling framework that moves naturally between big-picture opportunity and technical capability—helping organizations quickly understand not just what SoFi Tech Solutions offers, but what they can achieve with it.
Product Experience
Turning technology into possibility.
Complex financial technology becomes more meaningful when you can see what it enables. Product interfaces, data, demonstrations and focused messaging work together to transform technical capabilities into tangible experiences.
Rather than simply cataloging features, the system gives each product room to tell its own story while reinforcing the power of the broader SoFi Tech Solutions platform.
The Result
One ecosystem. A bigger frontier.
The new experience brings Galileo into the SoFi family while establishing SoFi Tech Solutions as a technology brand with a distinct presence of its own.
A clearer digital experience makes sophisticated capabilities easier to understand. A scalable design system creates consistency across a complex portfolio. And a more expressive visual language positions SoFi Tech Solutions not simply as the infrastructure behind financial services, but as an engine for what comes next.
