Taking an outside the box approach to hospitality careers.
Hilton
Taking an outside the box approach to hospitality careers.
The situation
Hilton is a globally recognized leader in hospitality with picturesque destinations many visit and cherish for the rest of their lives. As an employer brand Hilton Careers recognizes that without their team members the experience at their properties is not possible. Hilton partnered with Tank Design to reimagine and relaunch the company’s global careers website, to create a dynamic and personalized experience for job seekers.
Tank helped Hilton turn vacation destinations into impactful career destinations.
User experience and content strategy
Tank’s primary project goals were to serve a global audience through multiple language translations while using modern design best practices, design elements, features, and content to best feature Hilton’s brand voice and style. Tank ushered a “first-class” user experience for job seekers that is easy, accessible, unique, and dynamic scalable site governance that supports future maintenance by Hilton site admins, post-launch.
Website design
The updated Hilton brand and the existing campaign character presented a unique opportunity for Hilton to show how employees connect to the Hilton guest experience from the perspective of it’s Team Members.
The beautiful property photography and the individual spirit of Hilton Team Members shines through the visuals and embodies the impact that a Hilton job can have. Tank discovered how key campaign motifs can be all inclusive, and through the lens of the career site we created a welcoming and sophisticated experience open to all applicants.
We elevated the casual while not losing sight of Hilton’s dedication to world-class hospitality.
Site production and globalization
Tank took a thoughtful approach to how visitors moved their way through the site paying careful attention to the details of the interplay between composition and motion. Tank meticulously selected of imagery, iconography, textures, and developed user-forward interactions.
Hilton’s global footprint made it imperative to foster a consistent formula to retain common language. Tank enabled a back end workflow to assist the Hilton digital admins to seamlessly segment translation needs across all regions of their business through precise automations.
