Everything Connects

It was probably Aristotle that said, “life moves pretty fast. If you don’t stop and look around once in a while, you could miss it.”

The bar moves pretty fast, too. Innovation in one industry changes customer expectations for everything. People travel by app, they want to manage their money or get 40 lbs of peanut butter just as easy. Organizations are always looking for new approaches to engage with customers in meaningful ways. But it’s hard to do by only focusing on the direct competitive landscape. Inspiration can come in surprising ways, from surprising places.

At Tank, we’re lucky. We don’t focus on one industry. By design we work across worlds, because some really surprising ideas live between them. This month, we want to stop and look around a little with you and see how everything connects.

  • Mindfulness

  • DIY

  • VR

  • On Demand

  • Automotive

  • Security

  • Banking

  • Travel

What we’ve seen

In a world where transportation is becoming increasingly automated, distraction is default. But safe commuting still requires focus. Whether biking, walking or driving, this twice-daily ritual can be an opportunity to train the mind.

Our take

What if rush hour could become a source of relaxation and calm? How might this clarity of mind extend out into the rest of our lives? How might we design systems that encourage inward focus while commuting — so that mindfulness can become contagious?