Say what you will about the over-convenience era, but it’s been nice to say goodbye to standing in line at the bank.
Opening accounts, paying bills, paying friends, investing—it’s never been easier thanks to the emergence of FinTech.
Before 2008, major financial institutions established “trust” by speaking in an authoritative tone and selling overly complex offerings.
But there were consequences to these complex offerings.
Now, trust has never been more valuable (not to mention difficult to achieve) in the financial industry.
What can you do to invest more in current and prospective customers, so that they invest in you? How do you build trust?
Successful FinTech startups bring a vision that traditional services lack.
Product Centered → User-Centered Design
Complexity → Simplicity
Tone: Authoritative → Conversation
They understand that finance is not the easiest thing in the world, and it confuses and even scares people.
The goal is to help make investing more understandable, less expensive, and less risky, more human.
This means investing in the user experience.
- Competitive Analysis
- User Interviews
- Define Problems/Goals
- User Flows
- Journey Mapping
- Feature Audit
- Information Architecture
- Content Strategy
- User Testing
- A/B Testing