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Expanding the SoFi universe.

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When Galileo became SoFi Tech Solutions, the opportunity was to create more than a new digital expression. We needed to connect the credibility of an established financial technology platform with the equity and energy of the SoFi brand.

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Rather than simply applying SoFi’s consumer identity to a B2B experience, we expanded its visual language—creating something distinctly SoFi, but purpose-built for the institutions and innovators shaping the future of finance.

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Built to connect. Designed to scale.

\n

Inspired by the circular geometry of the SoFi identity, we created a flexible system of forms, imagery, typography, color and interface elements that could adapt across a complex digital ecosystem.

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Circular forms become containers, connections and moments of interaction, bringing together people, products, data and technology. A modular component system provides consistency across the experience while giving the brand enough flexibility to continually evolve.

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Making complexity feel simple.

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Turning technology into possibility.

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Complex financial technology becomes more meaningful when you can see what it enables. Product interfaces, data, demonstrations and focused messaging work together to transform technical capabilities into tangible experiences.

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Rather than simply cataloging features, the system gives each product room to tell its own story while reinforcing the power of the broader SoFi Tech Solutions platform.

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One ecosystem. A bigger frontier.

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The new experience brings Galileo into the SoFi family while establishing SoFi Tech Solutions as a technology brand with a distinct presence of its own.

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A clearer digital experience makes sophisticated capabilities easier to understand. A scalable design system creates consistency across a complex portfolio. And a more expressive visual language positions SoFi Tech Solutions not simply as the infrastructure behind financial services, but as an engine for what comes next.

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