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In this world, clarity is power. Trust is currency. And perception shapes performance.

\n

Tank partners with financial institutions, asset managers, private equity firms, global banks, and enterprise advisory organizations to modernize their brands and design digital experiences that communicate intelligence, credibility, and momentum.

\n

We don’t simplify complexity.
We structure it.

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Building conviction in a private equity platform.
\n

Gridiron Capital is a private investment firm focused on partnering with management teams to build market-leading companies.

\n

Tank helped articulate and express Gridiron’s disciplined investment philosophy through brand positioning, visual identity, and digital experience design. The work reinforces credibility, operational rigor, and long-term partnership — values that define high-performing private equity firms.

\n

In private equity, clarity builds confidence.

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Expression at enterprise scale
\n

State Street operates at extraordinary scale — stewarding trillions in assets and supporting institutions that shape global markets.

\n

At that level, brand is not decoration. It is infrastructure.

\n

Tank partnered with State Street to clarify and strengthen its enterprise expression — aligning identity, messaging, and digital experience across business units, regions, and audiences. We helped surface the depth of its expertise and translate it into a unified visual and communication language that moves with discipline across the organization.

\n

The result was a structured, enduring framework — one that brings consistency to complexity and allows the brand to show up with authority in every context.

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Legacy, thoughtfully evolved
\n

For more than two centuries, Pictet has operated with a singular purpose: to safeguard and transmit wealth with responsibility and discipline.

\n

As an investment-led service company rooted in continuity, Pictet does not chase trends. It builds lasting partnerships — with clients, communities, and the companies in which it invests.

\n

Tank partnered with Pictet to translate that philosophy into a digital expression that balances heritage with forward momentum. The goal was not reinvention, but refinement — creating a more structured, legible experience that reflects the firm’s intellectual rigor and understated confidence.

\n

We evolved the visual language and user experience to better articulate Pictet’s role in the real economy, bringing greater clarity to its wealth management and asset management offerings while preserving the dignity of the brand.

\n

The result is a digital presence that feels composed, deliberate, and enduring — a reflection of an institution that measures success not in quarters, but in generations.

\n

In financial services, longevity is not accidental.
It is built.

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Designing the Everyday Bank
\n

 

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Citizens is one of the oldest and largest financial institutions in the United States, serving millions of customers across personal, business, and commercial banking.

\n

As expectations for digital banking evolved, Citizens partnered with Tank to rethink how people interact with their finances and bring greater clarity, simplicity, and accessibility to everyday banking experiences.

\n

Tank redesigned and modernized the online banking platform, improving usability, simplifying the information architecture, and creating a responsive experience that works seamlessly across devices. The work remained true to the brand’s core principles: Simple. Clear. Personal.

\n

The partnership also extended into product innovation. Tank designed and developed Citizens’ original Apple Watch app, allowing customers to check their fast balance and locate nearby banking services directly from their wrist. It was an early example of banking adapting to new platforms and meeting customers where they are.

\n

Visit the Citizens Bank Story

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Markets We Move
\n

Tank specializes across many markets — from fashion and retail to travel and hospitality, from healthcare and financial services to logistics, education, technology, and professional services. We get smart quickly, bringing strategic clarity to complex industries and designing brands and digital experiences that turn strategy into performance. Explore the industries below to see how our work adapts, inspires, and creates lasting value.

\n
Biotech and Healthcare
\nFinance and Professional Services
\nFashion and Retail
\nTravel and Hospitality
\nConsumer Goods

\n
\n
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