Celebrate Film
newportFILM, Tank's most recent non-profit sponsorship, has officially launched. We're proud to support this year-round program which "serves and celebrates both the artists who make films and the audiences who view their work". Our collaboration with the newportFILM team included identity, website design and development, email and direct marketing, and environmental signage. If you are in the Newport, RI area, be sure to check for upcoming films at newportfilm.com.
July 2010
Intern Season is Here
Our Tank team has grown by three this summer, thanks to our interns. Tank typically welcomes two students each summer - this year we are joined by Albert Yih and Anne Brodie, both from Carnegie Mellon's esteemed design program. We are also excited to welcome Ivan Richiez as part of Youth Design Boston, a unique summer internship program which introduces Boston high school students to careers in the design industry. Started by Denise Korn in 2003, the program collaborates with AIGA, Mass College of Art & Design, and the Private Industry Council to partner talented students with design mentors at a wide variety of workplaces for hands-on experience.
July 2010
Disaster Relief On the Go
When fire or water damage hits a home, the homeowner is often unable to access emergency support through their landline or home computer. Tank was asked to design and develop a mobile site for ServiceMaster Clean that provides customers with immediate emergency fire and water damage clean-up support – while on the go. The mobile site is compatible with the iPhone, Droid and BlackBerry platforms and carriers. Look for more work for our friends at ServiceMaster in the coming months!
June 2010
Walk On
Rockport makes women’s shoes? That was the challenge Rockport faced when they came to us in early 2010. Together, Rockport and Tank designed and built a website for women to socialize with the brand through commenting, rating and sharing shoes and bags from the Rockport Spring 2010 line. Launched in early May, the new site lets users log in using their Facebook ID, post shoes to their Facebook wall, and read and share style tips on “Blog That”. Think you look great in your Rockport shoes? Upload your pic at the new Rockport Women site.
May 2010
Puma Presents the Africa Unity Experience
On May 28th, the Africa Unity Experience will kickoff in celebration of Puma's love and support of the African continent and its football teams. In a year that will culminate with the World Cup in South Africa, the event includes a free concert at La Cigale in Paris, an exhibition game with stars from the national teams of Cameroon, Ghana, and Ivory Coast, as well as several promotional training camps. The concert will benefit Puma's 'Play for Life' campaign which launched earlier this year in conjunction with United Nations Environment Program to support the 'International Year of Biodiversity.' We enjoyed designing and launching the site...we just wish we could go!
May 2010
Tank Hits the Links with FedEx and OfficeMax®
We’ll limit our golf puns and just announce the launch of a new golf-themed promotion at fedex.com/shiptowin. To increase awareness for FedEx® shipping services at OfficeMax locations, Tank worked with both FedEx and OfficeMax to provide design, development and project management support for this sweepstakes promotion. Design work includes retail signage at over 900 OfficeMax locations nationwide, a microsite, an instant win game experience, various e-mail campaigns, and more. Go to fedex.com/shiptowin to learn more.
May 2010
Erez Sabag Site Honored with Webby
Tank's site for one of our favorite photographers, Erez Sabag, has been selected as an Official Honoree of the 14th Annual Webby Awards. This year's competition drew nearly 10,000 entries from all 50 states and over 60 countries. Check out our winning site at erezsabag.com.
April 2010
Time to Shop for Spring
The weather is finally warming up here in New England and that means its time for Tank to launch several Spring/Summer 2010 sites for our friends at Puma. Puma has a long history of being at the forefront of sports fashion and their collaborations with renowned designers such as Yasuhiro Mihara and Alexander McQueen have kept them on the cutting edge. Check out the mix of modern and retro, just right for summer, at the newly launched sites for the Rudolf Dassler collection and Puma by Mihara.
April 2010
The Results are In...Ground is Faster Campaign Wins
Tank would like to congratulate our clients at FedEx and our team here at Tank on winning an Internet Advertising Competition award for Best Online Campaign. Nice work everyone.
March 2010
There's A Healthier Way to Feed Your Dog
Proportions, the newest brand from online canine product company SmartPak, is educating dog owners on a better way to feed and preserve their pet's health through their custom nutrition program. Answer a short series of questions about your dog at proportions.com including breed, age, weight, and activity level and the online calculator will give you the exact calorie and food make-up that is best for your pet. They'll also send you monthly shipments in meal-sized kits so your pet is getting exactly the right amount each day. Since Tank’s studio dogs have ranged at various times from high energy Pomeranians to a docile bulldog to an overweight yellow lab, the Tank design and development team had plenty of reference points to pull from while developing the brand's name, identity, packaging and website. Try it for yourself with Proportions' risk free trial going on now.
March 2010
The Results are In... Ground is Faster!
Last fall, FedEx launched the “Ground is Faster” campaign, promoting FedEx market leadership over competitor UPS in commercial ground delivery. The metrics are now in and we are happy to report that with its straightforward message and call to action, this online banner campaign, designed by Tank, saw a dramatic 200%+ increase in traffic to the FedEx Ground landing page and Service Maps application. Once at the site, visitors checked out transit times from their ZIP code with more than 90% of first-time visitors using the application. They also learned about the many benefits faster transit times provide to businesses including greater efficiency, satisfied customers, improved cash flow and more. The tool's easy-to-follow user flow allowed visitors to get rates and quickly access online shipping tools. Want to see just how fast your shipment will arrive? Check out this great tool for yourself.
February 2010
Creating Connections to Peace and Sustainability
Through the years, Tank has actively dedicated time and resources to a variety of non-profit organizations whose goals we admire. Our most recent project was identity, branding and website design for Your Olive Branch. Yourolivebranch.org is a social networking site connecting people and organizations throughout the world who share an interest and passion for promoting peace and sustainability. The community-based site also carries extensive news coverage to keep its members up to date on the most recent and relevant stories.
January 2010
Partnering with Partners
Tank's partnership with Harvard Medical International continues with the launch of the new Partners Harvard Medical International (PHMI) website. PHMI works to transform healthcare globally by collaborating with regional leaders to bring innovative solutions in medical education and healthcare delivery. Originally founded in 1994 as a non-profit organization of Harvard University, PHMI has joined Partners Healthcare System, an integrated healthcare system that includes Massachusetts General Hospital and Brigham & Women's Hospital, teaching affiliates of Harvard Medical School.
November 2009
Local Coffee goes Atomic
With espresso from independent roasters and fresh local baked goods, the Atomic Bean Cafe opened this year in Cambridge. Tank partner (and UK transplant) Andrew Smiles worked with ABC's owner (and UK transplant) David Fieldhouse to develop the identity and overall visual system for the new venture which has opened to strong reviews.
November 2009
An International Site for International Paper
In the spring of 2008, Tank partnered with International Paper's global team to create a site that would solve for the many challenges a large, diverse company like IP encounters on a day-to-day basis. Through common, consistent navigation and clean, elegant design, the new site provides their customers, partners, and employees instant access to product and company information no matter where they live in the world. We are happy to announce that after many months of work, internationalpaper.com went live this month.
October 2009
The Science of Childhood
Tank's latest partnership with Harvard is a new, integrated site for the Center on the Developing Child. Founded in 2006 with the belief that healthy child development is at the foundation of our society, the Center uses scientific study to close the gap between what we know and what do to support positive life outcomes for children.
October 2009
Press Print
As a design firm, companies like Canon – which continues to advance the world of high-end digital color printing – earn Tank’s respect. This respect comes through loud and clear in our design of Canon's latest promotional materials showcasing their imagePRESS technology. The final brochures are full of beautiful, colorful images which look stunning when printed.
September 2009
Beautiful Images, Smooth New Site
We just launched a new site for one of our favorite photographers, Erez Sabag. David Warren gets the nod for design and extends a thanks to our dev team for making such an image intensive site work so smoothly. Check it out at erezsabag.com.
September 2009
Healthworks Campaign Awarded Graphis Gold
We could use all kinds of bad exercise puns here but instead, we'll just announce that Tank's outdoor advertising campaign for Healthworks, Fitness Centers for Women, outmuscled the competition and won Gold in the Graphis Advertising Annual 2010.
September 2009
Via Spiga Boots Signal the Start of Fall
With beautiful photography from James Wojcik, Tank's newest piece for Via Spiga and Bloomingdale's hits the mail this month to promote an exclusive Fall Fashion Preview. You can see more of Tank's work for Via Spiga over the years here.
September 2009
Meet the Tank 8 Crew team
All summer, thanks to intern and competitive rower Alexis Sneff, several Tankers have been mastering the art of rowing up and down the Charles River. They successfully put their skills to the test this month in a 500 meter sprint against a Boston University learn to row team. Competing this fall at the Head of the Charles Regatta is probably a long shot though—we'll leave that to Alexis. Special thanks to the Riverside Boat Club for sponsoring Tank!
August 2009
Graphis Gold for Camouflage Magazine
We're excited to announce that the Tank publication Camouflage Magazine has been awarded Gold in the Graphis Design Annual 2010. Published last fall, the inaugural issue was all about the world's fascination with Shoes. Camouflage Magazine is distributed in the US, UK, Canada, France, and Australia. For a full listing of locations, visit www.camouflagemag.com
July 2009
Promoting NYC, Fashion Capital of the World
New York City is where everything in fashion is happening – and happening first. When the New York City Economic Development Corporation needed to establish a comprehensive, business-to-business website to serve as the official source for NYC fashion information, they once again looked to Tank as their design and development partner. NYCFashion is a portal for the fashion community including a database of more than 5,000 showrooms (more than any other city in the world), manufacturing & buyer resources, and up-to-date information on NYC Fashion Market Week(s). Visit NYCFashionInfo.com.
July 2009
If You Saw Our Shirts....
...what did you think of them this year? After five years of running in the JP Morgan Chase Corporate Challenge, we think our shirts just keep getting better and better. Check it out on Facebook and let us know what you think!
June 2009
Cindy.com honored with a Webby Award
Of the nearly 10,000 entries to the 13th Annual Webby Awards, we are proud to announce that Tank's site for Cindy Crawford, Cindy.com, was selected as an official Webby Honoree. A special congratulations to creative director Fred Weaver and developer Matt Donohue on the win.
June 2009
Keeping Parents in the Loop
We mentioned our Symantec partnership back in December but had to stay quiet on the work. Well, after many months spent on the application’s information architecture and visual design, as well as the design of supporting marketing pieces, we are proud to announce that Symantec’s OnlineFamily.Norton has launched to rave reviews. This new online service is aimed at families, letting parents manage and monitor the internet usage of their children, with age-appropriate rules and tools that promote and encourage safe online behavior. OnlineFamily.Norton has been featured on ABC's Good Morning America and USA Today. Interested? Symantec is offering this new service for free until January 2010.
May 2009
Shaken, Not Stirred.
Whether it’s an Acai-Blueberry cocktail or kobe beef skewers, Rande and Scott Gerber’s innovative bar, lounge & restaurant concepts keep the customers coming back. Creating a web experience that captured the excitement and smartly designed upscale interiors of Gerber Bars was at the core of Tank's design. But gerberbars.com is not just a pretty site. With beauty comes the technology of a robust content management system that enables The Gerber Group to effortlessly update fresh content to their site, keeping patrons coming back for new drink and food menus and electrifying venues, not to mention the star-studded photo gallery.
May 2009
Brattle Street’s TORY ROW
With its European café feel and international menu, it seemed only fitting that the identity for the new TORY ROW restaurant should be designed by a Brit, our own Andrew Smiles. The 242 Group, who also own Tank-branded eating establishments Cambridge.1, Audubon Circle, Miracle of Science and Middlesex Lounge, opened their latest venture this month with Tank’s logo on all materials and environments, along with a new Tank-designed and built website. If you aren’t familiar with Cambridge's Brattle Street (where TORY ROW is located), it is considered one of America’s finest streets. With its beautiful, historical mansions that housed many British loyalists before the American Revolution, Brattle Street was often known as “Tory Row”.
April 2009
Help in Tough Times
It’s been a tough year for the finance industry, particularly in New York City. As a part of Mayor Bloomberg’s strategy to help NYC manage through the economic downturn, the NYC Department of Small Business Services, the NYC Workforce Investment Board and the NYC Economic Development Corporation contracted with Tank to create and launch CareerLinkNYC. In just 4 short weeks, Tank was able to design, develop and launch this dynamic internet portal for recently unemployed individuals, connecting them to employment opportunities, labor market data, support resources, and career changing information. You can take a look at www.careerlinknyc.com.
March 2009
Tank Work 3
We are very excited to announce that our latest volume of work is finally, finally complete. Tank Work 3 showcases some of the thinking and designing we’ve been providing to our clients the past couple of years. Although it was difficult to narrow down our selections to fit within the 64 page book, we’re pretty happy with the outcome. If you are interested in learning more about Tank, get in touch with us at hello@tankdesign.com.
February 2009
Just the Essentials
Product design firm Essential is known as a design innovation partner for companies looking to accelerate their business success. With a team of research, design and engineering professionals, whose methodology creates breakthrough products and services, their new site design had to closely mirror their design ideology. The result from Tank? A simple, efficient user experience. Innovative yet effective navigation. Beautiful design.You can take a look at www.essential-design.com.
February 2009
Shaping Up for 2009
Over the past three years, our team at Tank has been helping shape the advertising and visual campaign direction for Healthworks, an upscale, multi-location all-women fitness center in and around Boston. For 2009, the brand was looking to refresh its message, a message that maintained its focus on the individual but was infused with the tribe mentality that is inherent to group fitness. The finished result is an arresting set of images portraying the one as part of the many.
Keep an eye out for the new 2009 advertising campaign which launched this January in regional print and transit placement, including MBTA buses. The visuals will be expanded across Healthworks’ ongoing communications in 2009.
January 2009
We Win
Beating out fellow New England higher learning institutions, Tank’s brand rollout program for World Learning recently took Silver in the CASE (Council for Advancement and Support of Education) Awards. The system included a brand new identity for the global non-profit that was executed across all communications materials and their website, www.worldlearning.org.
January 2009
It's All in the Details
Whether redesigning your home or redesigning a brand, it's attention to the details that make the ultimate difference. To create a simple, yet elegant brand system for our client, Nantucket Beadboard, we looked to the classic, fine details that beadboard can add to a home as our inspiration. The new identity was brought to life across their collateral system as well as a revamped online presence, www.beadboard.com.
January 2009
Protecting the World One Computer at a Time...
Let's face it, viruses and computer crashes aren't any fun, and the internet has changed the game for everyone. So we're looking forward to working with the teams over at Symantec through 2009 on the planning, design, and development of several next generation products from this protection leader. Tank first partnered with Symantec in 2006, designing the user-interface for the award-winning Norton360 product launch. We can't give you any details just yet on the new product line but look for launch news later next year.
December 2008
Officially Launched
After many long months in development, Tank is excited to announce the launch of Camouflage Magazine. With a talented set of international contributors, the bi-annual publication is a diverse collection of design, photography and editorial, drawing together contemporary with vintage to create its own unique look. The inaugural issue of Camouflage Magazine is all about the world's fascination with Shoes and includes interviews and work from Austrian-born photographer Bela Borsod, illustrator Stine Persson, and shoe designer Charlotte Dellal with a special feature on model Alice Dellal.
Camouflage Magazine is distributed in the US, UK, Canada, France, Australia. The Fall 2008 Shoes Issue hit select book stores late October 2008. Issue #2 is slated for Spring 2009. Wish us luck! www.camouflagemag.com
November 2008
Going the Distance
Proving once again that she's able to tackle any challenge, client or otherwise, Tank Director Justine Pollock completed the New York Marathon on November 2, raising money for Children's Hospital Boston. She, along with fellow Tanker and (co-founder) Fred Weaver, are also Boston Marathon alumni. Heading to Chicago next JP?
November 2008
We're IN THE RED
Never been to the Tank Halloween Party? Quite an event these past 14 years and it just keeps getting better. This year's IN THE RED theme brought out the usual cast of characters in costume along with a new batch of, shall we say, interesting additions. Check out the party via our iPhone pics at www.tankdesign.com/halloween08 (and feel free to comment on our photography skills during a party). Hope you can make it next year.
October 2008
Not That We Endorse Anyone in Particular...
But a big congrats to Tank Designer Nick Rock. His poster, created in support of Barack Obama’s campaign, was one of five winners in the Manifest Hope Competition, sponsored by Move On and Obey. Displayed at the Manifest Hope show in Denver during the Democratic National Convention, the poster was also selected for display at the "Roma per Obama" event in Rome Italy on October 30th, sponsored by the Italian Democratic Party in support of Barack Obama. To see all the Manifest Home winners, check out the ManifestHope Gallery
October 2008
All About HER
No, we did not get paid in cookies. But we did enjoy collaborating with the newly merged Girl Scouts of Eastern Massachusetts on their new marketing campaign, aimed at building public awareness for this premier leadership experience for girls. Launched as an Advertising Campaign in late September as part of the GSEM’s membership recruitment drive, the media buy included billboards, MBTA advertising, print, web, tv, and radio. In addition, the visual language of the campaign was extended to a new online web presence at www.girlscoutseasternmass.org.
September 2008
Cindy, Inc.
It was a lot of fun partnering with Cindy Crawford and her company, Crawdaddy Productions on the newest iteration of Cindy.com. The revamped site is all about the brand that is Cindy Crawford. While a destination for fans of Cindy and her work, full of photos and video (including those famous Pepsi ads) highlighting her long-time modeling career, Cindy made sure visitors could learn about her many other business ventures including Cindy Crawford Home, her new home-furnishings line, skincare line Meaningful Beauty, and endorsements with Omega Watches, Style with Remington and Pur (water). The new site provides a frequently updated “News” section, highlighting current coverage from Vogue and Allure, as well as upcoming speaking engagements and appearances. The redesigned Cindy.com site launched September 1.
September 2008
Supersaturating The Singhs
We've worked with the team at independent music label Redstar Entertainment for many years now and were excited to again join forces. This time around - creating the visual brand language for The Singhs and their latest album Supersaturated. Originally assembled as Dragonfly in 2001, the band reached out to Tank for a brand overhaul when the band was reborn as The Singhs.
“We had an album on our hands that was quite different musically from our past ones," said the band's founder Miki Singh. "Tank, as they have so often in the past, very successfully captured the spirit and intent of our work and gave it a breathtakingly beautiful physical existence, so rare in these days of downloads and purely digital media." The new branding is very much in line with the more pop sensibilities of this third album from The Singhs, which has rich musical textures and rock underpinnings, harkening back to the 80's music of Robert Palmer and Roxy Music. You can check them out at www.thesinghsband.com and purchase the album on iTunes.
July 2008
The Welch Way
Jack Welch has long expressed his views and opinions on a wide range of controversial issues. When he wanted to start sharing those views online, he looked to our design and development team to produce his new site welchway.com. Working closely with Jack and his wife Suzy, Tank's site design extends the Welch brand while presenting their ideas on global competition and career management, as well as most business topics in between. Oh, and Jack made sure we included Straight from the Gut for his regularly updated rant (or rave) about the latest global news.
May 2008
SportsLifestyle
We love working with Puma. For the fourth consecutive season,Tank has the privilege of designing and art directing their Brand campaign. To capture Puma's SportsLifestyle spirit, the team brought in STREB, the extreme action dance troupe. The fashion photography-team Guzman again produced some amazing images. The campaign appears this Spring in multiple US and European publications including Maxim, Stuff, Details, Lucky, Jane, Elle, and InStyle, as well as point-of-sale, catalog and online adaptations.
April 2008
More than average
It's always fun to evolve well-known brand identities. Not Your Average Joe's, the owner and operator of fifteen restaurant locations in Massachusetts and Virginia, enlisted the Tank team on the Joe's brand when the restaurant chain began its national expansion. The new logo system represents the upscale yet friendly dining experience that Not Your Average Joe's has been known for since 1994.
Throughout its 14 years in business, Tank has created a variety of visual systems for restaurant groups in New England including Shrine, the Asian-themed venue at the MGM Grand Foxwoods, Gaslight Brasserie and take-out franchise Green Light for The Aquitaine Group, and the 242 Group's family of restaurants - Cambridge.1, Miracle of Science, Audubon, and Middlesex. You'll find many a Tanker enjoying the fine cuisine and beverages of these establishments several nights a week.
February 2008
